Webjectiv Research / 2026-Q2
Chicago Roofing Contractor Web Presence Index
Webjectiv analyzed a frozen sample of 200 state-licensed Chicago roofing contractors to measure verified web presence, click-to-call adoption, mobile performance, and platform signals.
Squarespace / WordPress share
95%
41 of 43 verified websites were detected as Squarespace or WordPress.
No verified website
157
157 sampled contractors had no verified owned website after the discovery and license check.
Click-to-call adoption
72%
Share of verified websites with a homepage telephone link.
Mobile performance pass rate
77%
Based on 39 valid mobile PageSpeed results.
What the baseline shows
Most of the sample could not be tied to a verified owned website.
The first quarter of the index is a baseline, not a trend line. The strongest signal is discovery: only 43 of 200sampled roofing licenses were matched to a verified owned website after name matching and homepage license-number checks.
Among the websites that were verified, technical fundamentals were stronger: 88% used HTTPS, 72% included click-to-call links, and 77% of valid mobile PageSpeed results passed the study threshold.
The next quarter matters more than the baseline. Because the cohort is frozen, future reports can measure whether the same 200 licenses improve, disappear, migrate platforms, or add basic conversion features.
Methodology
How this index was built
The cohort was built from the official Illinois Department of Financial and Professional Regulation professional licensing dataset. The population was filtered to active roofing contractor licenses with Chicago listed as the mailing city, then frozen to a sample of 200 license numbers for quarter-over-quarter tracking.
Website discovery used business-name matching against public web results, followed by homepage verification that looked for the matching Illinois roofing license number. URLs that failed this verification were treated as unverified rather than counted as owned websites.
Verified websites were audited for HTTPS, homepage click-to-call links, platform signals, and mobile performance through Google PageSpeed Insights. Mobile performance percentages are based only on the 39 websites that returned valid mobile scores.
The public CSV includes state-published license numbers, business names, verification status, and audit fields used in this report. It excludes raw discovered URLs and private contact details.
Download the data
Use the Q2 2026 public CSV.
The download contains public license identifiers, business names, verification status, and aggregate audit fields behind this report. For methodology questions, corrections, or interview requests, contact Webjectiv.
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